Who Is Baloot?

Baloot Clothing is a trailblazing digital-media and entertainment company for young women with a global audience footprint of 550 million across all platforms. We deliver style and substance to an audience that's highly engaged across a variety of devices and destinations, from original video and features, to live experiences and social storytelling. Our audience is comprised of determined dreamers who are smart and passionate, always seeking out the full potential in every aspect of their lives.

As the original next-generation women’s media company, we've changed the way content and storytelling speaks to and represents women, always sparking the conversations that matter most. Delivering on that mission, we've driven intention-fueled initiatives such as Shatterbox Anthology, a short-film series dedicated to increasing opportunities for women in film; The 67%, dedicated to more and better plus-size representation and equality; 29Rooms, an art-fueled funhouse for the digital age that reimagines live events; and Strong Opinions Loosely Held, where we blend pop culture and feminism. We celebrate imperfections, banish taboos, and always strive to be real and relatable — walking the walk in all that we do.